Wave Creative
Glass Manufacturing & Installation

Rez Glass

Documentary-style content and Meta advertising that turned Rez Glass's real installations and manufacturing process into qualified leads and attributed revenue.

Rez Glass preview
57Qualified leads (per month)Source: Wave Creative campaign report, ~6 weeks
$10Average cost per leadSource: Wave Creative campaign report, ~6 weeks
70,000Total viewsSource: Wave Creative campaign report, ~6 weeks
50,000ReachSource: Wave Creative campaign report, ~6 weeks
$500,000Revenue attributedSource: Client-reported attributed revenue, ~6 weeks

Every figure above is sourced directly from ad platforms, analytics, or Wave Creative campaign reporting — nothing here is estimated.

Rez Glass preview
The Challenge

Rez Glass produced high-quality work — custom shower glass, railings, partitions, and other residential and commercial glass installations — but wasn't consistently turning completed projects into content that generated attention, trust, and qualified leads.

The goal was to show the craftsmanship behind the business, build trust with homeowners and contractors, and generate qualified leads through organic content and Meta advertising.

The Approach

Instead of creating traditional advertisements, Wave Creative documented the real manufacturing process, installations, completed projects, and behind-the-scenes moments — content designed to feel authentic while demonstrating quality and craftsmanship.

That meant content strategy, on-location filming, short-form video production, editing, social media content, Meta advertising, and creative direction, all built around the work Rez Glass was already doing every day — 35 videos produced across the engagement.

The Work
Paid ad — "what if your glass"
Long-form content — 1
Long-form content — 2
Short-form content — 1
Short-form content — 2
The Results
Meta ad insights for the "what if your glass" ad showing 37 leads at CA$13.79 cost per lead
Meta ad insights — "what if your glass" adSource: Meta Ads Manager, Since Jul 13 (ongoing campaign)
Instagram Insights overview showing 56,380 views and +148 net followers over 30 days
Instagram Insights — account overviewSource: Instagram Insights, Jul 6 – Aug 4
Instagram Insights showing views up 120% and content interactions up 145% over 28 days
Instagram Insights — 28-day growthSource: Instagram Insights, Last 28 days
Rez Glass Solutions verified Instagram profile with 1,283 followers and 56.4K views in the last 30 days
@rezglasssolutions — Instagram profileSource: Instagram, Profile snapshot, Aug 2026
Real Instagram comments from viewers reacting positively to Rez Glass content
Audience response — real comments on Rez Glass contentSource: Instagram, Screenshot captured Aug 2026
Rez Glass Solutions website homepage at rgscanada.com
Rez Glass Solutions website — rgscanada.comSource: Client website (rgscanada.com), Screenshot captured Aug 2026
“You guys have honestly exceeded my expectations. You guys are by far the best team out there for content and ads. I honestly can't believe the results your team has brought in.”
Edris Nasery — Owner/Partner, Rez Glass Solutions
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